Privacy Policy


Fresh Thyme Market (“Fresh Thyme”) collects personal information on our website and through our various promotional programs including, but not limited to, MyThyme, email messaging coupons, and postal mailers (“Promotional Programs“). This privacy policy (the “Policy“) applies to: (a) our website located at (the “Site“) and all other sites, services, mobile applications, platforms and tools where this Policy appears or is linked (collectively the “Sites“); (b) personal information we may collect from you at our stores or otherwise; and (c) to our Promotional Programs. This Policy does not apply to any websites linked to the Sites that are not owned or operated by Fresh Thyme. You may want to review the privacy policies of those sites and how they collect and use personal information. Additionally, your use of the Sites is subject to our Terms and Conditions of Use located at

Privacy and Security

Fresh Thyme has adopted policies that govern our collection and use of personal information and we expect our team members to comply with these policies. We are accountable for complying with these policies and will take reasonable and timely steps to ensure compliance. Except as described in this Policy or as otherwise required by law, we will not sell, rent or give information which identifies you personally to anyone. Personal information is information about you that is not publicly available and can identify you, such as your name, mailing address, email address, and phone number.

What Personal Information Do We Collect?

  • When you visit the Sites, our web server automatically recognizes your domain name, IP address, your computer’s operating system, browser type, the address of the web page you’re coming from and the pages you visit on our Sites. We may store that information and use it to customize content presented to you. We use this data in the aggregate to determine how much our customers use parts of our Sites so we can improve the Sites. But, we don’t automatically recognize or collect your name, email address, home address or telephone number unless you have specifically provided this information to us on the Sites or we have obtained it from offline data.
  • We do collect personal information consisting of the email addresses of those who communicate with us via email, the email addresses of those who make postings to user-generated content areas, and information that customers volunteer, such as survey information and the information provided to enter an online sweepstakes.
  • We may collect mobile and other phone numbers as part of our Promotional Programs and we may also collect your name with your phone number when you register for our Promotional Programs. You may choose not to provide this information, but then you will not be eligible to participate in the applicable Promotional Program.
  • We collect information about you when you visit the Sites, such as the pages you visit and product information you view. We may do this by any or all of cookies, flash cookies, pixel tags (also called clear gifs, web beacons, or web bugs), and/or iFrames. The information we collect helps us better manage the Sites, provides ease of use of the Sites for you, and provides more effective marketing to you.
  • We use third-party service providers to serve ads on our behalf across the Internet and sometimes on the Sites. We may disclose your personal and transactional information with these third party advertising partners and their service providers in order to deliver to you banner ads and other advertising tailored to your interests when you visit certain third party websites. The service providers may also collect information over time about your visits to our the Sites as well as other third party web sites and your interaction with our products and services by use of cookies, flash cookies or pixel tags for marketing/advertising purposes. The advertising used by our service providers does not include your name, address, or email address.
  • No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt in data and consent; this information will not be shared with any third parties.

In addition to collecting personal information on our Sites and through the Promotional Programs, we also collect personal information from Fresh Thyme in-store transactions and data provided by third parties. At times we match personal information we collect from users of the Sites and our Promotional Programs with this offline data in order to carry out our services and conduct target advertising and promotions more effectively.

How Do We Use Your Personal Information?

  • All personal information that we collect may be used to improve our Sites, used to customize the content or layout of our Sites pages for individual visitors, used to notify customers about updates to the Sites, used by us and our service providers to contact customers for marketing purposes, used to communicate with our customers, and used for product recalls.
  • We may also share your personal information with our strategic partners and other third parties that perform services or functions on our behalf (such as credit card payment processing, and order processing, fulfillment and delivery), but their activities are subject to appropriate confidentiality obligations. We may also share aggregated data with these parties. Aggregated data is gathered from many different customers and does not contain any personal information.
  • We may use your personal information combined with your Fresh Thyme store shopping information to provide special offers tailored to your interests.
  • We may also disclose your personal information to a third party if we believe in good faith that disclosure is required by the law, is necessary to prevent fraud or other illegal activity, imminent bodily harm, or to protect our company or another individual or business. This may include sharing information with other companies, lawyers, courts or other government entities. Specifically, we operate cameras in our stores for security and operational purposes and may provide information we collect from our in-store security cameras to third party loss prevention specialists or to law enforcement to assist in their investigations of the crime, but generally will not link security camera information to other information we’ve collected unless there is a security need.
  • Our use of your personal information will be consistent with this Policy. From time to time, we may use your personal information for new, unanticipated uses not previously disclosed in this Policy. If our information practices change at some time in the future, we will post changes to this Policy on our Sites to notify you of these changes. If you are concerned about how your personal information is used, you should check back at the Sites periodically.
  • If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner. In such a case, your information would remain subject to this Policy.

What About the Privacy Rights of Children?

Just like you, we’re especially aware of children’s privacy issues. We know that parents are justifiably concerned about their children’s activities online and what’s being done with the information they reveal. That’s why we will never intentionally collect information from children under 13, with the exception of email addresses used only for reply purposes. If we learn that we have collected personal information from a child under age 13, we will promptly delete that information. If you believe that we might have any information from a child under age 13, please email us through our Contact page located at

What Security Measures Are in Place with Respect to My Information?

We use prevailing industry practices to protect your account data information. While we are diligently working to protect your information, you are also responsible for taking reasonable steps to protect your personal information from unauthorized access, unauthorized disclosure, and misuse. We cannot guarantee the security of your personal information, and your personal information is provided to us at your own risk and not as a bailment. You may also want to read the FTCs helpful information about privacy and identity.

How Can You Manage Your Personal Information?

When you go to, you can sign in and manage your account information. Once signed in, you can (1) change your personal profile, (2) unsubscribe from Fresh Thyme emails, and (3) manage your subscriptions to certain Promotional Programs.

Your Consent

By using our Sites or participating in any Promotional Programs, you consent to Fresh Thyme’s collection and use of your personal information as set forth in this Policy. If you do not agree with this Policy or any of its terms, you may choose not to use our Sites or participate in Promotional Programs. THIS PRIVACY POLICY IS NOT INTENDED TO AND DOES NOT CREATE ANY CONTRACTUAL OR OTHER LEGAL RIGHTS IN OR ON BEHALF OF ANY PARTY. Fresh Thyme reserves the right to amend this Policy at any time by notifying users of the existence of a new policy via postings on our Sites. Your continued use of the Sites and participation in Promotional Programs following the posting of changes to this Policy constitutes your acceptance of those changes.

If You Have any Questions or Comments

You may contact us by email, regular mail or phone, as follows:

Fresh Thyme Market
2650 Warrenville Road, Suite 700
Downers Grove, IL 60515
(331) 251 7100

Privacy Revisions and Updates

This Policy will continue to be reviewed and revised as changes occur in Fresh Thyme’s business and technology or to laws that affect this Policy. All information collected is subject to the privacy policy in effect at the time of use. Changes will be posted on the Sites with an updated effective date. Please check our Sites periodically to see the current policy.

Last Revision Date: June 13, 2018