One of America’s most beloved barbecue brands—rubs, sauces, and marinades rooted in legendary Texas flavor. After feeding thousands as a mess sergeant during the Korean War, C.B. Stubblefield—known simply as “Stubb”—opened his own barbecue joint in Lubbock, Texas, and created the bold, unforgettable flavors that made him a legend.

Alaffia is more than just a brand – it’s a movement born from the vision and commitment of Olowo-n’djo Tchala and his wife, Prairie Rose Hyde. Together, they created a company dedicated to using indigenous ingredients, local resources, and traditional handcrafting techniques to provide effective, safe, and fair-trade products for hair, face, body, and children's care.